Our guess is that the record labels and Amazon (which owns Twitch) are in active negotiations to legitimise this kind of activity. Read this next: 3 Vital Steps For DJing On YouTube (Without Copyright Hassle) It is particularly intriguing because as of the time of writing this, Twitch is not licensed for music, and artists featured on Twitch streams are not getting paid as they should be, unlike on Mixcloud and YouTube, where licensing is in place (although your stream can still get kicked off YouTube if the licence holder so desires). Twitch was traditionally a gamer’s platform, but seems well suited to music/DJ streaming, and Twitch appears to be not only encouraging these companies, but actually working with them to make this stuff possible. Serato’s Twitch extension lets DJs show off the names of tracks they are playing on their Twitch sets.Īs far as Twitch goes, it’s interesting to see big companies like Serato and Beatport going in heavy on the platform.
We’d expect Serato to keep adding to the range, and who knows, one day they may even charge for premium overlays. It’s cool to see Serato offering something back to DJs in these testing times – although of course, it remains to be seen how common these free backdrops will become, and if that will diminish their “wow” factor over time.
Learn to livestream like a pro with us: DJ Livestreaming Made Easy The needs of a DJ are different from your average streamer so our creative team went deep to ensure we’re on point.” “This meant, all for free, we made a huge range of visuals to make your set look dope.
It’s an exciting new creative challenge, but doing this well is difficult, so we thought we’d help.” says Scotty Hoogerbrug, Chief Marketing Officer at Serato. “Streaming DJs are responsible for music and the entire visual experience.
Read this next: 8 Of The Best Apps For DJ Livestreaming On Mac, Windows, iOS & Android
Their use is not tied to Serato DJs, and the visuals can be added as “static layers” in any half-decent livestreaming software (most DJs use OBS, as it’s free). Serato is giving away a whole host of free visuals that DJs can use to make their livestreams visually (as well as musically) exciting.